Concept Development – Research- Fast Fashion

My topic for this assignment is looking into the issues and concerns of the fast fashion industry.  I have refined my search into looking into the human rights issues with the industry. I will be researching issues of work safety environments, low wages, over time and treatment of sweat shop worker.

Morgan, Andrew. “The True Cost”. YouTube, Uploaded by Untold, 23 April 2015, https://www.youtube.com/watch?v=OaGp5_Sfbss&t=48s

In researching I found a great documentary directed by Andrew Morgan “The True Cost”(2015).The film is illustrates on social, environmental and cultural issues that have developed through fast fashion. It shows the untold story on how garments are made and the implications of a consumerism.

“Has Globalization been a Success? John  Hillary, The True Cost” . Youtube. Uploaded by Untold, 18 April 2016,https://www.youtube.com/watch?v=tiUYnC–Qds

Upon watching this documentary I found some really interesting clips of reasons why the fashion industry has become so unsustainable. I discovered that the system of globalization is a contributing  factor of why the industry is the way it is. Above is a clip above is a segment from “The True Cost” talking about globalization Hilary states (0.5 s) “The promise of globalization, that it was going to be a win win, consumers from the rich world would get cheaper goods … and the people in the poorer parts of the world would get jobs and those jobs would give them an opportunity to work there way out of poverty”. Globalization was a great concept, however it has not planned out they way people think. Organisations, brands and corporations are manipulating the system to make huge amount of profit. Hilary makes a good statement (1.30 s) “they have been myriad in exploration, they are forced to work in unsafe conditions… for poverty wages.” We as the consumer are diving this exploitation of basic human rights just for the sake of a cheap clothing. There are is a huge chain reaction for consumer actions. We can see the promises of globalization not being meet in the 2013 Rana Plaza building collapse

 

Image result for rana plaza

Clean Clothes. Rana Palza. 2013. Coloured Photograph, https://cleanclothes.org/safety/ranaplaza

 

” Rana Plaza Survivors Call on Brands to Pay Up”. YouTube. Uploaded by Rainbow Collective – Documentary Production, April 17 2014,https://www.youtube.com/watch?v=Qhdjrau-UYk

The disaster of Rana Plaza in 2013 killed 1,129 people and injured over 2,500 people. The sad thing is that the Rana Plaza accident was fully preventable. The collapse was caused from over crowed environment and unsafe building structure. This happened 4 years ago and people are still fighting for basic human rights. We can see from this video we can see that they are forcing workers back to keep up with consumer demand. This is no way to live. However the bright side is that this tragedy that is created social movement and discussions about corporations responsibility about ethics in the supply chain.(Anguelov 45). “The tragedy raised visibility around the issues of inequality, exploitation, and profitability in apparel manufacturing, because the outcome of discussion entered on the cheap labor problem’’. People become more aware to the underlying issue in the fast fashion industry that is mostly hidden.

There are organisations like Fashion Revolution that have responded to the Rana Plaza. On the anniversary of the Rana Plaza 24.04 is Fashion Revolution day. This organisation is helping create awareness on the reality of the fast fashion industry . they want people to ask the question, Who made my clothes? using the hash tags #whomademyclothes and #fashionrevolution. There ambition is to create greater transparency in the fashion supply chain. They are a active organisation that creates uses visual activism to encourage change.  Below are some images and quotes from the campaign.

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“Fashion Revolution”. Fashion Revolution, N.d, http://fashionrevolution.org/

Organisations like this are really important to get the message to the people that unknowingly contribute to a society that is destroying lives. Creating a unified community to force social change. Through visual content people are able to see what is always been hidden away.

“Do Consumers Matter, Barbara Briggs, The True Cost” . Youtube. Uploaded by Untold, 20 July 2015, https://www.youtube.com/watch?v=JA5LGb9Wup0

Finally I researched into into how consumers contribute or can create change. And a interview from Barbara Briggs institute for labor rights, from The True cost makes some great points (1.02 m) ” We as young people who are creating our consumer perfectness are people that are companies will listen to…A little bit of engagement can go a long way” it starts with us, with you. What are you going to do?

 

 

 

Words cited 

Anguelov, Nikolay. The Dirty Side of the Garment Industry, Fast Fashion and Its Negative Impact on Environment and Society. Boca Raton: CRC Press, 2015. Ebook Library. Web. 29 May. 2016.
Clean Clothes. Rana Palza. 2013. Coloured Photograph, https://cleanclothes.org/safety/ranaplaza
“Do Consumers Matter, Barbara Briggs, The True Cost” . Youtube. Uploaded by Untold, 20 July 2015, https://www.youtube.com/watch?v=JA5LGb9Wup0
“Fashion Revolution”. Fashion Revolution, N.d, http://fashionrevolution.org/
“Has Globalization been a Success? John  Hillary, The True Cost” . Youtube. Uploaded by Untold, 18 April 2016,https://www.youtube.com/watch?v=tiUYnC–Qds
Morgan, Andrew. “The True Cost”. YouTube, Uploaded by Untold, 23 April 2015, https://www.youtube.com/watch?v=OaGp5_Sfbss&t=48s
” Rana Plaza Survivors Call on Brands to Pay Up”. YouTube. Uploaded by Rainbow Collective – Documentary Production, April 17 2014,https://www.youtube.com/watch?v=Qhdjrau-UYk

 

 

 

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