Medium – Means of doing something, an agency. synonyms- means of communication, channel or avenue. “The internet is a great medium to communicate”.
Visual Culture – is the culture that is communicated through visual images. There are many forms of visual culture in the world we live in today. Photographs, film, advertising, typography, just to name a few.
Mirzoeff, Nicholas. “How to See Yourself”. How to See the World, Pelican, 2015, pp. 1-27.
“medium”. Collins English Dictionary – Complete & Unabridged 10th Edition. HarperCollins Publishers. 6 Mar. 2017. <Dictionary.com http://www.dictionary.com/browse/medium>.