Kaupapa & Mautauranga Maori

Kaupapa and Mautauranga are Maori concepts that are very similar however represent different meanings. Both concepts are not simply defined in English. They are concepts that are interpreted in a wide variety of ways. However today I am going to constructed my understanding of the two meanings.

Kaupapa Maori is the understanding of knowledge that was created by Maori. In Royal’s “Politics and knowledge: kaupapa Māori and mātauranga Māori” (30) is defines Kaupapa as a “particular plan of action created by Maori, expressing Maori aspirations and certain. Maori values and principles. There might be a range of purposes for the action
taking. However, it is generally held that the design of the proposed action is created
by Maori, reflecting Maori aspirations, ideals, values and perspectives.” As stated above Kaupapa maori is about a way of life the maori ways, values and traditions compared to dominate western cultures ways and traditions.

Mantanranga Maori is the body of knowledge. This knowledge gives you understanding in who you are and where you come from. (Royal, 33) states ” “Matauranga Maori” is a modern term for a body of knowledge that was brought to these islands by Polynesian ancestors of present-day”. This knowledge can also link to the concept of mana. Through the understanding of iwi and ancestrial origins  Both these concepts of Kaupapa and Mautauranga are similar in the ideas that are both knowledge based about the Maroi traditions and values. however are different.

These key concepts are also used in the art and design practices for example the Maori Rock Carvings in Mine bay Lake Taupo.
Artwork- Maori carving at lake Taupo

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McLennnan,Chris.  Maori Rock Carvings. N.d, Photography digital.  Great Lake Taupo, http://www.greatlaketaupo.com/things-to-do/must-do/maorirockcarvings/features/
Great Lake Taupo. “The story behind the Mine Bay Maori Rock Carvings”. Youtube, Uploaded by Great Lake Taupo, Oct 20, 2016,https://www.youtube.com/watch?v=2uIG44dU9eM

These caving were created by four artist lead by a Matahi Brightwell completed in the 1980’s.  In the video Brightwell makes links to the concepts of Kaupapa and Mantauranga within his carving work. Kaupapa is represented in the type of carving he created this work, he wanted to keep a traditional way of carving to honor and respect traditional Maori carving. Matauranga is represented by his understanding his iwi and ancestor. The carving is of his ancestor  Ngatoroirangi on the rock face. Brightwell quotes ” I want people to appreciate our heritage”. The carvings today are a huge attraction in the Taupo community.


Works cited 
Royal, Te Ahukaramu Charles. “Politics and knowledge- Kaupapa Maori and matauranga Maori.” New Zealand Journal of Educational Studies 47.2 (2012)- 30.






Week 1- Maori Practices & Traditions

A powhiri is a ritual welcoming ceremony to induct people into a marae. There are a range of procedure to be completed in the right order to ensure a peaceful welcome is delivered. Here I have created a simple illustration showing the main processes that place at a powhiri. This illustration is informed by the writings of  Higgins & Morrefield (77)  that clearly outline the stages and reasoning behind each stage of a powhiri.


Simpson, Zara. Powhiri illustration, 2017

In response to Mead text (29). This reading outlines social expectations, standard and traditions that are practiced through maori culture. In relation to western culture, there are a range of social and cultural expectations that are expected to practice as individuals in society.  One principle that is outlined and practiced of Whanaungatanga. This principle relates to the concept of whakapapa, however goes beyound respect and support from people and begins in direct relations. Mead ( 28) states “whanaungatanga embraces whakapapa and focuses upon relationships. Individuals expect to be supported by their relative near or distance.” but simply is having respect, support for people and the environment.  Maori culture practices a lot of principles with in the culture, here is a diagram of just some concepts outlined in mead reading, outline the relationship with one another.


As I am from Maori background and a citizen of New Zealand, Its important that i gain an understanding of the maori culture. Therefore I am able to understand a part of my family heritage and respect for the unique culture of New Zealand. Understanding the main principles and concept the the maori culture pride themselves on, gives me a good understanding  and respect of what the culture is all about.

Works Cited 
Higgins,R, & Moorfeild, J. Nga Putake o te Tikanga – Underlying Princilbles and Values. Tikanga Maori : Living by Maori Values. Aotearoa: Huia Publishers, 2003. 24-35. Print
Mead, Hirini Moko.”Chapter2: Nga Putake o te Tikanga- Underlying Princilbles and Values. Tikanga Maori : Living by Maori Values. Aotearoa: Huia Publishers, 2003. 24-35. Print

Fast Fashion Activism- Tearing at the Seams

In modern Western culture fashion has become one of the world’s leading industry’s. We as consumers are constantly buying more materialistic items for a cheap price. Fashion brands and corporations are manufacturing garments so rapidly in today’s market that stores have new stocked garments weekly sometimes multiple times a week. This phenomenon is called fast fashion. Fast fashion is defined as the process of manufacturing fashion trends to get into stores quickly and for as little money as possible. Creating “affordable fashion” that keep up with competitors. I wanted to research how and why fashion brands can create and sell garments at such low cost. Who is really making our clothing?

Today, there is a huge disconnect between consumers and garment makers.  People look at fast fashion brands and think they are getting a good deal. However, consumers are unaware of the implications of their clothing decisions have on garment workers. To be able to keep production prices low many brands manufacture garments overseas in developing countries. Millions of workers are required to work for low wages some as low as 3 dollars a day. They are forced to work extremely long hours, to keep up with consumer demand. In addition working in unsustainable and dangerous working environments that cause thousands of people to lose their life’s. As an example, the 24th of  April 2013 Rana Plaza factory collapse. This event killed 1,129 people and injured over 2,500 people (Figure 1). In these conditions, basic human rights are clearly not being meet. All for the sake of cheap clothing. How is this right?

Rana-Plaza fashion

 Clean Clothes. Rana Palza. 2013. Coloured Photograph, https://cleanclothes.org/safety/ranaplaza

These horrific conditions that people are subjective to are all repercussion of the promise of globalisation. Globalization is a concept explained in “The True Cost” documentary a guest speaker, John Hillary he states, “The promise of globalization, that it was going to be a win win, consumers from the rich world, would get cheaper goods … and the people in the poorer parts of the world would get jobs, and those jobs would give them an opportunity to work their way out of poverty”. Clearly fast fashion is a system of globalization gone wrong. Brands and corporations have become driven by profit at any cost. Often high turnover and with very little going back to the people that make the garments. Brands are making millions. Its estimated that the garment industry is a 3 trillion-dollar industry. Brands are manipulating the system, and not meeting basic human rights to make a profit. This social injustice is the issue I want to highlight in this project. I wish to bring to light the realities of fast fashion that consumers aren’t aware about, or chose to ignore.

As you can see there is clearly a problem within the fast fashion industry fuelled by money and ignorance. This has a huge impact on garment workers lives. The issue is so big that it would look impossible to some to even start the steps of creating change for the welfare of people. Visual activism is a modern tool that helps create visual impact and push for social change. Visual activism is a way of communicating social, cultural or political issues visually. This can be through mediums such as graffiti, photography, protest or artwork.  In today’s modern age we are developing different ways of commutation, Mirzoeff states that the internet is the first unified medium (Mirzoeff, 21). Allowing people to be connected wherever they are in the world. Thus, creating a great platform for visual activism and thinking.  Mirzoeff also states in his book with this new form of communication the way we have engaged with issue has changed. (Mirzoeff 290). In terms of fast fashion several activist groups and organisations have used visual activism on this platform to confront workers right.  The social movement called #showyourlable was created by the fashion revolution organisation. To spread the word using visual images on platforms like Instagram, Facebook and twitter that show consumers wearing their clothing inside out to reveal the brand label. This movement was created to get consumers to question these brands about how their garments are made. As you can see this movement gained a huge following and is creating impact on fast fashion brands. That is the impact of visual activism, it can create change. That’s is what I intend on doing with my own creative work.


Show Your Label”. Fashion Revolution, N.D, http://fashionrevolution.org/get-involved/ways-for-everyone-to-get-involved/

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Tearing at The Seams, Photograph by Zara Simpson. 07 Jun 2017.

My final work is a mixed media artwork. I made the decision to create a mixed media work so I could incorporate elements like material and thread that are used in fast fashion environments, and allude back to the fashion industry. I wanted this image to be really striking and graphic to ensure the message gets across to my audience. I wanted to communicate this disconnection between consumer and garment workers, and how we turn a blind eye to it. I was inspired by fashion illustrations that are created to show potential designs for production. (Inspiration image) On the left-hand side is a woman in a glamourous red ball gown. I constructed the dress from red material to illustrate the idea that as consumers we have “blood on our hands” but we have blood on our clothes, due to the inhumane conditions the garments are constructed in. The model is also wearing a blind fold stitched from red thread, to illustrate the “blind eye” consumers have when buying these products. They are unknowingly condoning this inhumane treatment. On the right side of this image is a gritty texture, made from collaged receipts, hand painted barcodes and splatters of paint. To show the everyday choices and transaction we make that contribute to the dark side of fashion. This is to contrast with the glamorisation of fashion on the left side, of crisp white perfection. Then we see these garment workers that are exhausted, malnourished and living in poverty. To allude to the millions of workers that are forced to work in these conditions to produce our clothing. The final feature of this work is the torn paper that is stitched in the middle with red thread. This was created to indicate the separation from worker to consumer. Showing that the fast fashion industry is tearing at the seams.

Through this project, I have gained a deeper understanding that my consumer habits have a chain reaction implicated with them. That as a consumer we have a voice. That we can create change. It makes me reflect on my consumption of fashion and how I need to be more vocal about my thoughts on the fast fashion industry to make people more aware and curious about the garments they are buying. Beyond this project, I am wanting to keep my ethical practises up and do my part in creating a better society.


 Works cited 

Clean Clothes. Rana Plaza. 2013. Coloured Photograph, https://cleanclothes.org/safety/ranaplaza

“Has Globalization Been a Success? John Hillary, The True Cost”. YouTube. Uploaded by Untold, 18 April 2016, https://www.youtube.com/watch?v=tiuync–qds

Mirzoeff, Nicholas. “Introduction” & “Changing The World”. How to See the World, Pelican, 2015, pp. 21, 290

“Show Your Label”. Fashion Revolution, N.D, http://fashionrevolution.org/get-involved/ways-for-everyone-to-get-involved/

Concept devleoment – Creative work

This is just a brainstorm for what to create for my final creative work that highlights the idea of fast fashion.

  • created a social media movement
  • Create graphic prints and tshirts – series of photographs of people supperting the positive movement.
  • fast fashion fast food photoshoot. / poster
  • consumtion waste pile photoshot
  • Drawing/ artwork

For my topic I am looking at the implications of fast fashion. The fast fashion industry exploits garment workers to make profit. Brands ignore basic human rights to keep production cost low, therefore allowing them to sell garments cheap. Workers are then forced to work, long hours for low wages in unsafe environments. Through my creative work I wanted to illustrate the disconnection between consumer and factory worker. How we as consumers, don’t know the reality of how our garments are made. Our consumption of fast fashion is allowing this type of treatment to continue.

Concept One 

creatiev work 3

This concept was to create a 100% ethical graphic print tee shirt to create a social movement. The trends of fashion at this time is huge on graphic tees. Some showing political and social views. It quite a huge statement to wear something that shows political views. I think it would be a create concept to create a discussion on the dark side of fast fashion.   However due to time constraints on project i would not to be able to achieve the desired aesthetic in that time.

Concept Two 

creative work 4

This concept I wanted to create a staged photo that contrasted the fast fashion industry with fast food. Creating a message that its bad for you and you don’t really know what you are consuming but you do it anyway.  Fast food connotates with dirty, gross food. and to contrast that with the glorified fashion industry would communicate to my audience do you know what you are buying?

Concept Three – Chosen Concept 

creative work 5

This concept is a mixed media work constructed out of fast fashion garment around the house. I want to show the division between consumer and garments workers. Using thread, materials, receipts and bar codes. To create an images that truly reflect the fast fashion industry.  Considering time frame and concept development. I want to go with this concept. It communicates a range of messages to the viewer and creates more of a political statement.

Concept Development – Research- Fast Fashion

My topic for this assignment is looking into the issues and concerns of the fast fashion industry.  I have refined my search into looking into the human rights issues with the industry. I will be researching issues of work safety environments, low wages, over time and treatment of sweat shop worker.

Morgan, Andrew. “The True Cost”. YouTube, Uploaded by Untold, 23 April 2015, https://www.youtube.com/watch?v=OaGp5_Sfbss&t=48s

In researching I found a great documentary directed by Andrew Morgan “The True Cost”(2015).The film is illustrates on social, environmental and cultural issues that have developed through fast fashion. It shows the untold story on how garments are made and the implications of a consumerism.

“Has Globalization been a Success? John  Hillary, The True Cost” . Youtube. Uploaded by Untold, 18 April 2016,https://www.youtube.com/watch?v=tiUYnC–Qds

Upon watching this documentary I found some really interesting clips of reasons why the fashion industry has become so unsustainable. I discovered that the system of globalization is a contributing  factor of why the industry is the way it is. Above is a clip above is a segment from “The True Cost” talking about globalization Hilary states (0.5 s) “The promise of globalization, that it was going to be a win win, consumers from the rich world would get cheaper goods … and the people in the poorer parts of the world would get jobs and those jobs would give them an opportunity to work there way out of poverty”. Globalization was a great concept, however it has not planned out they way people think. Organisations, brands and corporations are manipulating the system to make huge amount of profit. Hilary makes a good statement (1.30 s) “they have been myriad in exploration, they are forced to work in unsafe conditions… for poverty wages.” We as the consumer are diving this exploitation of basic human rights just for the sake of a cheap clothing. There are is a huge chain reaction for consumer actions. We can see the promises of globalization not being meet in the 2013 Rana Plaza building collapse


Image result for rana plaza

Clean Clothes. Rana Palza. 2013. Coloured Photograph, https://cleanclothes.org/safety/ranaplaza


” Rana Plaza Survivors Call on Brands to Pay Up”. YouTube. Uploaded by Rainbow Collective – Documentary Production, April 17 2014,https://www.youtube.com/watch?v=Qhdjrau-UYk

The disaster of Rana Plaza in 2013 killed 1,129 people and injured over 2,500 people. The sad thing is that the Rana Plaza accident was fully preventable. The collapse was caused from over crowed environment and unsafe building structure. This happened 4 years ago and people are still fighting for basic human rights. We can see from this video we can see that they are forcing workers back to keep up with consumer demand. This is no way to live. However the bright side is that this tragedy that is created social movement and discussions about corporations responsibility about ethics in the supply chain.(Anguelov 45). “The tragedy raised visibility around the issues of inequality, exploitation, and profitability in apparel manufacturing, because the outcome of discussion entered on the cheap labor problem’’. People become more aware to the underlying issue in the fast fashion industry that is mostly hidden.

There are organisations like Fashion Revolution that have responded to the Rana Plaza. On the anniversary of the Rana Plaza 24.04 is Fashion Revolution day. This organisation is helping create awareness on the reality of the fast fashion industry . they want people to ask the question, Who made my clothes? using the hash tags #whomademyclothes and #fashionrevolution. There ambition is to create greater transparency in the fashion supply chain. They are a active organisation that creates uses visual activism to encourage change.  Below are some images and quotes from the campaign.

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“Fashion Revolution”. Fashion Revolution, N.d, http://fashionrevolution.org/

Organisations like this are really important to get the message to the people that unknowingly contribute to a society that is destroying lives. Creating a unified community to force social change. Through visual content people are able to see what is always been hidden away.

“Do Consumers Matter, Barbara Briggs, The True Cost” . Youtube. Uploaded by Untold, 20 July 2015, https://www.youtube.com/watch?v=JA5LGb9Wup0

Finally I researched into into how consumers contribute or can create change. And a interview from Barbara Briggs institute for labor rights, from The True cost makes some great points (1.02 m) ” We as young people who are creating our consumer perfectness are people that are companies will listen to…A little bit of engagement can go a long way” it starts with us, with you. What are you going to do?




Words cited 

Anguelov, Nikolay. The Dirty Side of the Garment Industry, Fast Fashion and Its Negative Impact on Environment and Society. Boca Raton: CRC Press, 2015. Ebook Library. Web. 29 May. 2016.
Clean Clothes. Rana Palza. 2013. Coloured Photograph, https://cleanclothes.org/safety/ranaplaza
“Do Consumers Matter, Barbara Briggs, The True Cost” . Youtube. Uploaded by Untold, 20 July 2015, https://www.youtube.com/watch?v=JA5LGb9Wup0
“Fashion Revolution”. Fashion Revolution, N.d, http://fashionrevolution.org/
“Has Globalization been a Success? John  Hillary, The True Cost” . Youtube. Uploaded by Untold, 18 April 2016,https://www.youtube.com/watch?v=tiUYnC–Qds
Morgan, Andrew. “The True Cost”. YouTube, Uploaded by Untold, 23 April 2015, https://www.youtube.com/watch?v=OaGp5_Sfbss&t=48s
” Rana Plaza Survivors Call on Brands to Pay Up”. YouTube. Uploaded by Rainbow Collective – Documentary Production, April 17 2014,https://www.youtube.com/watch?v=Qhdjrau-UYk




Visual Activism Fast Fashion – Behind the Label

Through the fast fashion system workers are treated unfairly. Millions of workers in the fashion industry are in unsafe environments, working long hours for as little as 3 dollars a day. A documentary called “The True cost” website states (human rights, 1 )” There are roughly 40 million garment workers in the world today; many of whom do not share the same rights or protections that many people in the West do. They are some of the lowest paid workers in the world”. It shows that we need to do something to change the system.

Many people use the form of visual activism to get there massages across and create pressure for society to change. Seeing is believing, out of side out of mind, are just a few quotes that illustrate the importance of being able to see the issue of fast fashion. Activist use all sort of visual communication from documentaries, artworks, protest and campaigns, to create a social movement to invoke change. Here are some activist works.

Firth,Livia. “Who Makes our Clothing”. Youtube, Uploaded by Untold, 8th July 2015, https://www.youtube.com/watch?v=D2rJZIvNezY 

Here is a video a snip it from “The True Cost” documentary talking about the workers environments in factories. From the horrific scenes she describes there is a huge issue of how workers and treated and there safely environments. Getting this story told is part of visual activism and creating change through awareness. That is exactly the intention of an Fashion Revolutions social experiment. It was to create awareness on who made the cheap clothing we buy.

Fashion Revolution. The 2 Euro T-Shirt. 23 Apr 2015. Social Experiment, YouTube. Uploaded by Fashion Revolution,

This is a experiment as part of a #who made my clothes campaign, for people to become more aware and question were their clothes are made. As part of the experiment people were able to by a 2 euro t-shirt, before they could finish with there purchase consumers were confronted with a video about the terrible working conditions the shirt was made in.  Though visual images the organisation were able to made the audience more aware and change there minds about a garment that they think is a good deal.  An amazing quote from this video is ( 2 euro T -shirt, 1.28) states “people care when they know”. Creating awareness is a key part of creating social change. This part of the fashion industry is so well covered up that no one knows there is a problem in the first place. The director of ” The True Cost” in a interview  (Morgan, 2.27) states ” When you buy something, it is a moral act, and there a chain reaction of consequences”, that go along with your everyday decisions that you don’t even take into consideration.


Warren, Tom. “Fast Fashion” N.d, Interactive sculpture, Saatchi Gallery, London, UK, https://www.saatchiart.com/art/Installation-Fast-Fashion/397217/2774354/view

This here is  an installation by an artist called Tom Warren, he created this installation with fast fashion in mind.  Warrens ideas behind the work came from the rise of globalization and the culture it has created in the fashion industry. The industry is responsible for creating disposable clothing, exploitation of low – wage workers in unsustainable working environments. He created this sculpture to represent the out of control consumer culture and obsession with materialization. The interactive sculpture is made from a collection of garments from the industry. The sculpture allows people to manoeuvre and lift the object. Its very heavy making the viewer work hard to achieve any movement, this is suppose to allude to the hard work and labor intensive culture of fast fashion, that everyone in the Western society contributes to. This is a really strong piece that is more subtle in it approach about getting people of western culture to think about ethical fashion. However it very thought provoking and cleaver about relating a physical movement with the struggles of the industry.



“Karren Walker”. Ethical Fashion Interactive, Thursday, February 20, 2014 at 12:34 AM EST, http://ethicalfashioninitiative.org/partners/karen-walker/



In today’s Fashion Industry there are huge influential brands and company that are collaborating with and organisation  to create social awareness on ethical fashion. Organisations like called the Ethical Fashion Initiative (EFI).  Their mission is to create a responsible fashion industry that is aware of the impact it creates. They are ensuring workers earn a living wage, have great working condition with minimal impact to the environment. EFI have corroborated with New Zealand designer Karen Walker, to create the “Visible”  eye wear collection. The 2014 collection a sustainable and ethical collection made in Kenya. The collection was launch with an campaign showing some of the workers on the collection. Karen Walker is a influential designer in New Zealand, and a huge influence on young adult street wear. Her visual activism in producing a ethically eye wear line is a political statement upon the fashion industry. It shed some light that sustainable fashion is achievable and can look great. Plus giving working a chance to shine.




Works cited
Fashion Revolution. The 2 Euro T-Shirt. 23 Apr 2015. Social Experiment, YouTube. Uploaded by Fashion Revolution,
“Fast Fashion Instalation by Tom Warren”. Saatchi Gallery N.d. https://www.saatchiart.com/art/Installation-Fast-Fashion/397217/2774354/view
Firth, Livia. “Who Makes our Clothing”. Youtube, Uploaded by Untold, 8th July 2015, https://www.youtube.com/watch?v=D2rJZIvNezY 
“Humans rights”. The True Cost, 2015, https://truecostmovie.com/learn-more/human-rights/
“Karren Walker”. Ethical Fashion Interactive, Thursday, February 20, 2014 at 12:34 AM EST, http://ethicalfashioninitiative.org/partners/karen-walker/
Morgan, Andrew. ” Why This Film?- “The True Cost”, Youtube, Uploaded by Untold, March 9th 2015, https://www.youtube.com/watch?v=TrvxwjSqRrM


Concept Exploration – Fast Fashion

Fast Fashion is defined as (Investopedia)  “phenomenon in the fashion industry whereby production processes are expedited in order to get new trends to the market as quickly and cheaply as possible.” Fashion is becoming faster and faster with some brands creating new trends and looks up to twice a week. How can that be sustainable. Lets discuss some of the general concerns or issues the fast fashion industry creates and how people respond.

General concerns/ issues

  • Environmental waste
  • Slavery/ sweatshop / fair trade
  • Child Labor
  • Consumerism – Idea of over consumption of products
  • Capitalism / Globalization- impacts of globalization of 3 world country.

The bigger issues

  • Human rights and sweatshops. – Its clear to see that fast fashion manipulates the idea of globalization. Outsourcing production to lower manufacturing cost counties to keep prices of production low and sell for a huge profit. Meanwhile workers are working in unsafe environments, aren’t being paid a fair wage and are forced to work long hours to keep up with demand. As a society don’t we have a responsibly to look after others and treat them fairly.

This issue is a global issue it effect anyone living in capitalist consumer culture and third world county that manufacture clothing.

Fast fashion is a glorified industry to keep consumers buying there products for profit. However consumers are unaware of the reality of were or who there clothing is being made. They are unknowingly buying/ supporting a culture that takes advantage of lower income community to sell their product for less to keep up with competition. Human rights and environmental right and almost forgotten about. I don’t think people would be so supportive of the fast fashion industry if they knew the reality on how there garments are made.

There are lots of sides on the debate about fast fashion. There is a side that believe that if we don’t buy into fast fashion, those people wont have a job or get paid. I’m supporting the economy through globalization and getting those counties richer to come out of poverty.   In a video explaining the idea behind globalization state ( One Minute Economics, 0.12) ” counties would receive a significant influx of capital leading to a gradual irradiation of poverty”. That’s why people want to support the fast fashion industry.

Works Cited 
Investopedia. “Fast Fashion”. Investopedia,N.d, http://www.investopedia.com/terms/f/fast-fashion.asp
One Minute Economics. ” Globalization explained in One Minute”. Youtube, uploaded by One Minute Economics, July 30 2016, https://www.youtube.com/watch?v=Xc0bR9tiDyU

Changing the World: Visual Activism

Featured image  Krumlauf, Alissa. Strom Water (Fashion Meets Storm Water), 2012, Canvas Print. Http://Tdsblog.Com/What-A-Thirsty-Industry-Fashion-Is7474-2/

In today’s Modern Western culture there are numerous issues to face and challenge as a community. In today’s 21st century society, we challenge society in a new way called visual activism. Through visual forms we can comment/raise awareness and change on social and political issues. This visual activism has become more prominent in today’s western culture, due the vast variety of visual content that is being created every single day and the world collective medium of the internet, people are creating awareness and pushing for social change through visual activism. Creating content that people can see creates and awareness and a personised voice. It’s a visual representation on how people living in the society feel about the world they live in, and creating pressure for this to change. In Mirzoeff book How to See the World he states (289) “visual culture is a way to create forms of change”. We can see this visual activism in movements like “Occupy Wall street” and “pro-choice movements” that had visual culture supporting these movements (posters, social media hashtags, photographs, artworks, creating awareness and pressure to encourage change.  Something I want to look further into is the movement of Ethical Fashion. There is a real awaking in the fashion industry about how sustainable it truly is. As consumers in the western culture we don’t stop and think about the actual cost of the clothes we are buying. There is a huge issue with the fashion industry and I think people turn a blind eye about the harsh reality’s this type of consumerism is creating. Human rights, environmental, globalisation and consumerism are just some of the issue the industry is facing. I want to see how visual activism can create awareness and even social pressure to create change. In the trailer for the documentary (The True Cost, 1.27) a women states “the actual business model is completely unsustainable, unless you redefine the model, you can’t change a thing”. One person simply can’t create change, however though visual activism, together we can create change.




Works cited

Mirzoeff, Nicholas. “Changing the World & Afterword”. How to See the World, Pelican, 2015, pp.298.

Morgan, Andrew. “The True Cost official trailer, 2015”. YouTube, Uploaded by Movie clips Film Festivals & Indie Films, Jun 9 2015, https://www.youtube.com/watch?v=NDx711ibD1M

Identity Images

Though researching my topic about the natural world, I discovered that the discussion wasn’t in depth enough, and I wasn’t super passionate about it. Therefore I changed my focus question to #1…

Who is this ‘me’ anyway?
If you choose this question you will explore identity – how we represent ourselves.  You can focus on either how our representations of ourselves have changed over time or how marginalised groups have represented themselves to confront mainstream culture.

I want to focus on ” woman’s” body identity that is reflected in advertisements, and how this has developed and changed over time. I feel this is a very relevant discussion to be having. There is a lot of discussion around western culture societal constructs on how feminine beauty is portrayed and created. We see these constructed all the time in the fashion and beauty industry, and how they market products.

So an image I have been looking into on more depth and that I want to use in my essay. Is the an Victoria’s Secret campaign in 2015 called ” The Perfect “Body” “.


The Perfect “Body”. 2015, Campaign, Photograph, Victoria’s Secret, http://www.huffingtonpost.com/2014/11/06/victorias-secret-perfect-body-campaign_n_6115728.html 

Klee, Paul. Twittering Machine. 1922, Oil transfer Drawing, Museum of Modern Art, New York, http://www.moma.org/collection/works/37347?locale=en.

Here we can see social constructions about women body identity and the expectations women have to achieve this identity. I think its a very strong thought provoking image, to use to illustrate to the reader the society idealized body identity and the pressure put on women to obtain this. I wish to discus and analyse in depth in my writing.

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